Search/Brand

BLUE SHIELD

Brand-level analytics aggregated across all owners and jurisdictions using this name.

Total filings

Live

Live %

73.9%

Distinct owners

Jurisdictions

Top NICE

36Insurance & finance

Owners Using This Brand Name

#	Owner	Country	Filings
1	BLUE CROSS AND BLUE SHIELD ASSOCIATION	US	9
2	Blue Cross and Blue Shield Association	US	6
3	Blue Cross & Blue Shield Association	US	2
4	Blue Cross and Blue Shield Association an Illinois not-for-profit corporation	US	1
5	BASF New Zealand Limited	NZ	1
6	Blue Cross and Blue Shield Association Illinois "Not for Profit" corporation	US	1
7	Johnson & Johnson,	BN	1
8	AIR LIQUIDE CANADA INC.	CA	1
9	BlueCross BlueShield Association	US	1

Geographic Coverage

Filing presence across major commercial IP offices. Color intensity is a log scale of filing count -- darker = more filings. Gaps may indicate expansion opportunities or unprotected markets.

Madrid Protocol (WIPO)

Less

More·Log scale

6 covered · 32 gaps · 38 target jurisdictions

Targets are major commercial IP offices. Gaps may indicate expansion opportunities or unprotected risk.

US○

United States

—

JP○

Japan

—

GB○

United Kingdom

—

IT●

Italy

TW○

Taiwan

—

EM○

European Union (EUIPO)

—

CN○

China

—

KR○

South Korea

—

HK○

Hong Kong

—

IN○

India

—

CA○

Canada

—

AU○

Australia

—

NZ●

New Zealand

1· 0 live

DE○

Germany

—

FR○

France

—

ES○

Spain

—

CH○

Switzerland

—

NL○

Netherlands

—

BX●

Benelux

1· 0 live

SE●

Sweden

NO●

Norway

PL○

Poland

—

TR○

Turkey

—

RU○

Russia

—

BR○

Brazil

—

MX○

Mexico

—

AR○

Argentina

—

AE○

United Arab Emirates

—

SA○

Saudi Arabia

—

IL●

Israel

2· 1 live

ZA○

South Africa

—

SG○

Singapore

—

MY○

Malaysia

—

TH○

Thailand

—

ID○

Indonesia

—

PH○

Philippines

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VN○

Vietnam

—

WO○

Madrid (WIPO)

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By Jurisdiction

Jurisdiction	Total	Live
BN	3	2
IS	2	1
IL	2	1
FI	2	2
TT	2	2
HR	2	2
NZ	1	0
NO	1	1
DK	1	1
LA	1	0
Benelux	1	0
SE	1	1
HU	1	1
CZ	1	1
IT	1	1
SK	1	1

Recent Filings

Date	Owner	Status	NICE	App #
2025-10-03	Blue Cross and Blue Shield Association	Registered	16	362025000151936
2007-09-17	AIR LIQUIDE CANADA INC.	Registered	1	TT/M/1/038966
2004-04-20	BASF New Zealand Limited	Abandoned	5	711218
2001-02-06	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	36	033841
1993-11-17	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	36	Ž934178N
1993-11-17	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	42	Ž934174N
1993-07-12	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	36	T199303081
1993-06-29	BlueCross BlueShield Association	Registered	36	536/1993
1992-08-12	Blue Cross and Blue Shield Association	Cancelled	36	1194
1989-05-15	Blue Cross & Blue Shield Association	Registered	36	56267
1989-05-15	Blue Cross & Blue Shield Association	Registered	36	56267
1989-04-24	Blue Cross and Blue Shield Association an Illinois not-for-profit corporation	Cancelled	36	307/1989
1988-12-07	Blue Cross and Blue Shield Association	Registered	16	M8802557
1987-11-16	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	16	014509
1987-07-29	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Cancelled	36	66940
1987-07-29	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	42	66943
1987-06-03	Blue Cross and Blue Shield Association	Registered	36	1987-04355
1986-07-23	Blue Cross and Blue Shield Association	Registered	42	VA 1986 04826
1986-07-21	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	42	T198602935
1986-07-21	Blue Cross and Blue Shield Association	Registered	42	19862929
1985-11-18	BLUE CROSS AND BLUE SHIELD ASSOCIATION	Registered	1	N/M/1/015793
1985-03-22	Blue Cross and Blue Shield Association Illinois "Not for Profit" corporation	Cancelled	16	53206
1966-10-29	Johnson & Johnson,	Cancelled	5	003132