P
Pinakel
Trademark Analytics
Search/Trademark

AURA

Registered
AU AU · App #1533147 · Reg #1533147
Owned by
Salesforce, Inc.
Application date
2012-12-24
Registration date
2012-12-24
Published date
2016-11-03
First use date
—
Renewal date
—
Expiry date
2032-12-24
Kind of mark
Individual
Mark feature
Word

NICE Classes

9Electronics & software
35Advertising & business
42Scientific & technology
45Legal & security

Keywords

Romanizations + synonyms registered by the office. Useful for non-Latin marks (JP / KR / CN).

AURA

Current owners

Applicants

  • Salesforce, Inc.

Representatives

  • Davies Collison Cave Pty Ltd

Activity Summary

Oppositions
1
P 0 · D 1
Assignments
0
Security: 0
Renewals
0
Prosecution events
0

Oppositions

NumberDateStatusPlaintiffDefendant
—2017-01-03FinalisedRakuten Kobo Inc.,Salesforce, Inc.

History Timeline

63 events
  1. 2022-04-29RecordIP Right Renewed correspondence sent
  2. 2022-04-29RecordRenewal Requested
  3. 2022-04-26RecordCustomer Amendment Made correspondence sent
  4. 2022-04-26RecordOwner name details updated— Event description: Owner: Salesforce, Inc. Previous Details: Owner: salesforce.com, inc. New Details: Owner: Salesforce, Inc.
  5. 2022-04-21RecordAmendment to Amend Owner Requested
  6. 2019-04-26RecordCustomer Amendment Made correspondence sent
  7. 2019-04-26RecordAmendment to Amend Owner Requested
  8. 2017-06-29RecordIP Right Registration Published
  9. 2017-06-22RecordOpposition Dismissed with Registration Proceeding Published
  10. 2017-06-20RecordRegister Trade Mark
  11. 2017-06-19RecordOpposition was Dismissed
  12. 2017-05-10RecordOpposition was Dismissed
  13. 2017-05-10RecordUser Created Notice correspondence sent
  14. 2017-05-10RecordUser Created Notice correspondence sent
  15. 2017-04-20RecordUser Created Notice correspondence sent
  16. 2017-04-20RecordUser Created Notice correspondence sent
  17. 2017-03-23RecordNotice of Opposition Lodged Published
  18. 2017-03-15RecordUser Created Notice correspondence sent
  19. 2017-02-24RecordOpposition Correspondence
  20. 2017-02-03RecordStatement of Grounds and Particulars
  21. 2017-01-05RecordUnder Opposition
  22. 2017-01-03RecordFiling a Notice of Intention to Oppose
  23. 2016-11-17RecordRegistration fee (4 classes)
  24. 2016-11-03RecordIP Right Acceptance Published
  25. 2016-10-27RecordApplication Accepted correspondence sent
  26. 2016-10-27RecordClear Examination report approved
  27. 2016-10-27RecordGeneral correspondence for exam. section
  28. 2016-10-27RecordGoods and Services Classes— Event description: Owner's Request Previous Details: Data as before the amendment: Amend No 17 Occurrence 1 0901835019410204202145022 $ $ $ <BCLASS>0935414245 $
  29. 2016-10-27RecordGoods and Services description amendment— Event description: Owner's Request Previous Details: Data as before the amendment: Amend No 20 Occurrence 1 Publication of printed matter, books, newspapers and/or periodicals (other than for advertising purposes); publication of newspapers, periodicals and books, and of printed instructional and information material (other than for advertising purposes), in electronic form and/or on the Internet; rental of printed publications; online publication of printed matter (other than for advertising purposes); editing of (mobile) websites; digital picture service; production of television, mobile phone television and radio programs; conducting entertainment events, cultural events, live cultural and sporting events, training events, including in connection with applications for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and online communications, for managing brand content on social media websites and social Occurrence 2 networks, and for analyzing, retrieving and managing the performance of brand engagement; arranging and conducting of conferences, congresses, concerts and symposiums, seminars, training courses, instructional and lecture events (cultural or educational purposes), arranging of exhibitions for cultural purposes, arranging of entertainment shows; online games services (on computer networks); conducting games on the Internet, including on the mobile Internet; entertainment in the form of information on entertainment services via computer networks
  30. 2016-10-27RecordGoods and Services description amendment— Event description: Owner's Request Previous Details: Data as before the amendment: Amend No 19 Occurrence 1 Advertising, in particular television advertising, online advertising on computer networks, radio advertising, advertising by mail order, bill-posting, print and Internet advertising; advertising via mobile radio networks; advertising on mobile phone television; advertising on the Internet for others; advertising agency services; planning and design of advertising activities; presentation of companies on the Internet and other media; distribution of samples; sales promotion (for others), public relations; market research, including in particular for others, on digital networks; telemarketing services; market research and analysis services; public relations agency services, namely public relations; rental of advertising space on the Internet; arranging advertising events; multimedia agency services; merchandising agency services, namely advertising, sales research and market studies and Occurrence 2 analysis; auctioneering on the Internet; arranging and conducting of exhibitions and trade fairs for industrial, commercial and advertising purposes; business management services; advisory services relating to advertising and marketing; business management and organization consultancy, in particular development of business concepts; business management advisory and consultancy services; business consultancy and advisory services; business consultancy; assistance to commercial or industrial firms in the conduct of their business; arranging of trading and economical contacts, also over the Internet; arranging of contracts, for others, for the providing of services; arranging of contracts, for others, for the buying and selling of goods; arranging of commercial transactions, for others, including within the framework of e-commerce; arranging of contracts, for Occurrence 3 others, for the providing of services with regard to lotteries and competitions; administrative order processing; consumer consultancy with regard to products and claims management (office functions) via service hotlines for consumers, in particular for Internet users (call centre services); conducting research in computer files, in databases, on the Internet and on computer networks, for others, with regard to business matters and into offers for goods and services; maintenance and compilation of data and information in computer databases; systematic ordering of data in computer databases; compilation of statistics; office functions for the administration and indexing of data and information; office functions for the creating of indexes with regard to information, websites and other information sources; compilation of data, in particular image, audio and/or Occurrence 4 video data in computer databases
  31. 2016-10-27RecordGoods and Services description amendment— Event description: Owner's Request Previous Details: Data as before the amendment: Amend No 21 Occurrence 1 Scientific and technological services and research and design relating thereto; industry analysis and research services; design and development of computer hardware and software; computer software consultancy; computer system design and analysis including for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and online communications, for managing brand content on social media websites and social networks, and for analyzing, retrieving and managing the performance of brand engagement; creating and maintaining web sites for others; data conversion of computer programs and data (not physical conversion); maintenance of computer software; monitoring of computer systems by remote access; providing search engines for the internet; rental of computer software; software for generating embeddable code for websites, for Occurrence 2 the purpose of creating, customizing, deploying, scheduling, tracking, analyzing and managing online content on users' websites, on social media websites and other online forums, and for analyzing, monitoring and managing the performance of brand engagement of others; software for creating and deploying customized interactive content on social profiles; software as a service (SaaS) services, namely, hosting software for use by others for use in the development of computer software, websites, and computer systems; application service provider (ASP), namely, hosting computer software applications of others
  32. 2016-10-27RecordGoods and Services description amendment— Event description: Owner's Request Previous Details: Data as before the amendment: Amend No 18 Occurrence 1 Scientific, surveying, photographic, cinematographic, optical, measuring, signalling, checking (supervision), and teaching apparatus and instruments; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; calculating machines; computers and data-processing apparatus; computer programs (recorded, downloadable); games programs for computers; computer software (recorded or downloadable), in particular for the scanning, displaying, processing and output of multimedia data on computer networks, including the Internet, and on mobile terminals; machine-readable data carriers of all kinds containing information, and sound and image recording carriers (except unexposed film), data and information pools recorded on data carriers (downloadable); electronic publications (downloadable); computer software to facilitate communicating online and Occurrence 2 through other shared networks and for customizing computer application user interfaces; computer software development tools; website development software; computer software for computer system and application development, deployment and management
  33. 2016-10-27RecordGoods and Services description amendment— Event description: Owner's Request Previous Details: Data as before the amendment: Amend No 22 Occurrence 1 Licensing of computer systems and software; brand engagement and online communications investigations; monitoring of social sites and online content for others; online social networking services for others; computer software to facilitate communicating online and through other shared networks and for customizing computer application user interfaces
  34. 2016-10-27RecordUser Created Notice correspondence sent
  35. 2016-10-20RecordExam Response
  36. 2016-07-28RecordExtend Acceptance Date
  37. 2016-07-27RecordExtension Acc.
  38. 2016-04-28RecordExtend Acceptance Date
  39. 2016-04-27RecordExtension Acc.
  40. 2016-02-03RecordExtend Acceptance Date
  41. 2016-01-27RecordExtension Acc.
  42. 2015-10-28RecordExtend Acceptance Date
  43. 2015-10-27RecordApplication Status
  44. 2015-10-27RecordExtension Acc.
  45. 2015-09-01RecordExtend Acceptance Date
  46. 2015-08-27RecordClaim for Refund
  47. 2015-08-27RecordExtension of time
  48. 2015-08-27RecordGeneral Correspondence (Application or Registration)
  49. 2015-07-01RecordExtend Acceptance Date
  50. 2015-06-29RecordExtension of time
  51. 2015-04-27RecordApplication Status
  52. 2015-04-20RecordExtend Acceptance Date
  53. 2015-04-17RecordExtension of time
  54. 2014-02-20RecordTerminate Deferral
  55. 2013-05-06RecordDeferment of Acceptance— Event description: Section 44(1) or (2) Citation Previous Details: Data as before the amendment: Amend No 6 Occurence 1 13 05/07/2014
  56. 2013-04-30RecordDeferment
  57. 2013-04-05RecordAdverse Report correspondence sent
  58. 2013-04-05RecordApplication Status
  59. 2013-01-10RecordIP Right Filed Published
  60. 2013-01-03RecordApplication Status
  61. 2013-01-03RecordApplication Status
  62. 2013-01-02RecordStatus change to Filed
  63. 2012-12-24RecordFiling an Electronic Application for a TM 5 Class