(unnamed)
RegisteredUS US · App #77757824 · Reg #3929306
Owned by
SEQUENTIAL HOLDCO LLCApplication date
2009-06-11
Registration date
2011-03-08
Published date
2009-10-27
First use date
—
Renewal date
2021-03-08
Expiry date
—
Kind of mark
Trademark
Mark feature
Figurative
USPTO flags:Use-basedSec 8 accepted
NICE Classes
32Beers & soft drinks
Domestic Classes
Jurisdiction-specific classifications outside WIPO 1-45 (e.g. US old classes).
045046048
Current owners
Applicants
- The Basketball Marketing Company, Inc.
Previous owners
- The Basketball Marketing Company, Inc.
- The Basketball Marketing Company, Inc.
- The Basketball Marketing Company, Inc.
Correspondence
- [Pejman Javaheri] Juris Law Group, P.C.
Activity Summary
Oppositions
0
P 0 · D 0
Assignments
12
Security: 8
Renewals
3
Prosecution events
72
Renewals & Maintenance
| Kind | Effective date | Status |
|---|---|---|
| Earliest Filing Date | 2030-03-08 | — |
| Latest Filing Date Without Additional Fee | 2031-03-10 | — |
| Latest Filing Date With Additional Fee | 2031-09-08 | — |
Assignments & Security Interests
| Date | Conveyance | Assignor → Assignee | Type |
|---|---|---|---|
| 2025-02-14 | SECURITY INTEREST | SEQUENTIAL HOLDCO LLC, SEQUENTIAL AVIA HOLDINGS LLC, APEX GLOBAL BRANDS INC. → WELLS FARGO BANK, NATIONAL ASSOCIATION | Security |
| 2011-10-26 | SECURITY INTEREST | THE BASKETBALL MARKETING COMPANY, INC. → MAJESTIC ARBITRAGE LLC | Security |
| 2014-08-21 | TERMINATION AND RELEASE OF SECURITY INTEREST IN TRADEMARKS | ISRAEL DISCOUNT BANK OF NEW YORK → THE BASKETBALL MARKETING COMPANY, INC. | Release |
| 2014-08-21 | GRANT OF SECURITY INTEREST IN UNITED STATES TRADEMARKS | SEQUENTIAL BRANDS GROUP, INC., HEELING SPORTS LIMITED, B®AND MATTER, LLC, SEQUENTIAL LICENSING, INC., WILLIAM RAST LICENSING, LLC, SBG REVO HOLDINGS, LLC, GALAXY BRANDS LLC, SBG UNIVERSE BRANDS LLC, SBG FM, LLC, LNT BRANDS LLC, THE BASKETBALL MARKETING COMPANY, INC., AMERICAN SPORTING GOODS CORPORATION → WILMINGTON TRUST, NATIONAL ASSOCIATION | Security |
| 2014-08-15 | SECOND SUPPLEMENT TO GRANT OF SECURITY INTEREST UNITED STATES TRADEMARKS | SEQUENTIAL BRANDS GROUP, INC., HEELING SPORTS LIMITED, B®AND MATTER, LLC, SEQUENTIAL LICENSING, INC., WILLIAM RAST LICENSING, LLC, SBG REVO HOLDINGS, LLC, GALAXY BRANDS LLC, SBG UNIVERSE BRANDS, LLC, SBG FM, LLC, LNT BRANDS LLC, THE BASKETBALL MARKETING COMPANY, INC., AMERICAN SPORTING GOODS CORPORATION → BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT | Security |
| 2014-08-15 | SECURITY INTEREST | SEQUENTIAL BRANDS GROUP, INC., WILLIAM RAST LICENSING, LLC, HEELING SPORTS LIMITED, B®AND MATTER, LLC, SBG REVO HOLDINGS, LLC, SBG FM, LLC, AMERICAN SPORTING GOODS CORPORATION, THE BASKETBALL MARKETING COMPANY, INC., SEQUENTIAL LICENSING, INC., GALAXY BRANDS LLC, LNT BRANDS LLC → WILMINGTON TRUST, NATIONAL ASSOCIATION | Security |
| 2022-06-24 | SECURITY INTEREST | GALAXY ACTIVE LLC, HAWK 900 BRANDS LLC, APEX GLOBAL BRANDS INC., EDCA LLC, SPELL C. LLC, SEQUENTIAL HOLDCO LLC, FLIP FLOP SHOPS FRANCHISE COMPANY, LLC, SEQUENTIAL AVIA HOLDINGS LLC → WELLS FARGO BANK, NATIONAL ASSOCIATION | Security |
| 2021-11-22 | ASSIGNS THE ENTIRE INTEREST | THE BASKETBALL MARKETING COMPANY, INC. → SEQUENTIAL HOLDCO LLC | Transfer |
| 2021-11-12 | SECURITY INTEREST | GALAXY ACTIVE LLC, APEX GLOBAL BRANDS INC., HAWK 900 BRANDS LLC, SEQUENTIAL HOLDCO LLC, EDCA LLC, SPELL C. LLC → KKR LOAN ADMINISTRATION SERVICES LLC | Security |
| 2021-11-12 | SECURITY INTEREST | GALAXY ACTIVE LLC, APEX GLOBAL BRANDS INC., HAWK 900 BRANDS LLC, EDCA LLC, SEQUENTIAL HOLDCO LLC, SPELL C. LLC → KKR LOAN ADMINISTRATION SERVICES LLC | Security |
| 2012-06-12 | TRADEMARK COLLATERAL ASSIGNMENT AND SECURITY AGREEMENT | BASKETBALL MARKETING COMPANY, INC., THE → ISRAEL DISCOUNT BANK OF NEW YORK | Transfer |
| 2012-06-12 | RELEASE OF SECURITY INTEREST IN TRADEMARKS AND TRADEMARK APPLICATIONS DATED OCTOBER 25, 2011 RECORDED ON OCTOBER 26, 2011 WITH USPTO AT REEL 4648 FRAME 0781 | MAJESTIC ARBITRAGE LLC → BASKETBALL MARKETING COMPANY, INC., THE | Release |
History Timeline
72 events- 2025-08-04PHTEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS— Code :EWAF - Type: I
- 2025-08-04PHTEAS CHANGE OF CORRESPONDENCE RECEIVED— Code :TCCA - Type: I
- 2025-08-04PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2025-08-04PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2025-08-04PHAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED— Code :CHAN - Type: I
- 2025-08-04PHTEAS CHANGE OF OWNER ADDRESS RECEIVED— Code :COAR - Type: I
- 2024-09-29PHTEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS— Code :EWAF - Type: I
- 2024-09-29PHTEAS CHANGE OF CORRESPONDENCE RECEIVED— Code :TCCA - Type: I
- 2024-09-29PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2024-09-29PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2024-09-29PHAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED— Code :CHAN - Type: I
- 2024-09-29PHTEAS CHANGE OF OWNER ADDRESS RECEIVED— Code :COAR - Type: I
- 2022-10-07PHTEAS CHANGE OF CORRESPONDENCE RECEIVED— Code :TCCA - Type: I
- 2022-10-07PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2022-10-07PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2021-12-28PHAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED— Code :CHAN - Type: I
- 2021-12-28PHTEAS CHANGE OF CORRESPONDENCE RECEIVED— Code :TCCA - Type: I
- 2021-12-28PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2021-12-28PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2021-12-28PHTEAS CHANGE OF OWNER ADDRESS RECEIVED— Code :COAR - Type: I
- 2021-12-15PHAUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP— Code :ASGN - Type: I
- 2021-06-08PHNOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED— Code :NA89 - Type: E
- 2021-06-08PHREGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)— Code :RNL1 - Type: Q
- 2021-06-08PHREGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED— Code :89AG - Type: O
- 2021-06-08PHCASE ASSIGNED TO POST REGISTRATION PARALEGAL— Code :APRE - Type: A
- 2021-03-04PHTEAS SECTION 8 & 9 RECEIVED— Code :E89R - Type: I
- 2021-03-03PHTEAS CHANGE OF CORRESPONDENCE RECEIVED— Code :TCCA - Type: I
- 2021-03-03PHTEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED— Code :EWOR - Type: I
- 2021-03-03PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2021-03-03PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2020-03-08PHCOURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED— Code :REM2 - Type: E
- 2019-06-07PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2019-06-07PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2017-02-07PHNOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED— Code :NAS8 - Type: E
- 2017-02-07PHREGISTERED - SEC. 8 (6-YR) ACCEPTED— Code :8.OK - Type: O
- 2017-02-06PHCASE ASSIGNED TO POST REGISTRATION PARALEGAL— Code :APRE - Type: A
- 2017-02-02PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2017-02-02PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2016-11-23PHTEAS SECTION 8 RECEIVED— Code :ES8R - Type: I
- 2016-03-08PHCOURTESY REMINDER - SEC. 8 (6-YR) E-MAILED— Code :REM1 - Type: E
- 2014-10-20PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2014-10-20PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2014-08-27PHASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY— Code :ASCK - Type: I
- 2014-08-20PHASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY— Code :ASCK - Type: I
- 2012-06-20PHASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY— Code :ASCK - Type: I
- 2011-11-16PHATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED— Code :ARAA - Type: I
- 2011-11-16PHTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED— Code :REAP - Type: I
- 2011-03-08PHREGISTERED-PRINCIPAL REGISTER— Code :R.PR - Type: A
- 2011-02-04PHNOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED— Code :SUNA - Type: E
- 2011-02-03PHLAW OFFICE REGISTRATION REVIEW COMPLETED— Code :REGV - Type: O
- 2011-02-02PHASSIGNED TO LIE— Code :ALIE - Type: A
- 2011-01-13PHALLOWED PRINCIPAL REGISTER - SOU ACCEPTED— Code :CNPR - Type: P
- 2011-01-12PHSTATEMENT OF USE PROCESSING COMPLETE— Code :SUPC - Type: I
- 2011-01-12PHCASE ASSIGNED TO INTENT TO USE PARALEGAL— Code :AITU - Type: A
- 2010-12-14PHUSE AMENDMENT FILED— Code :IUAF - Type: S
- 2010-12-14PHTEAS STATEMENT OF USE RECEIVED— Code :EISU - Type: I
- 2010-07-30PHAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED— Code :CHAN - Type: I
- 2010-07-30PHTEAS CHANGE OF OWNER ADDRESS RECEIVED— Code :COAR - Type: I
- 2010-06-18PHNOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED— Code :EXRA - Type: E
- 2010-06-16PHSOU EXTENSION 1 GRANTED— Code :EX1G - Type: S
- 2010-06-16PHSOU EXTENSION 1 FILED— Code :EXT1 - Type: S
- 2010-06-16PHSOU TEAS EXTENSION RECEIVED— Code :EEXT - Type: I
- 2010-01-19PHNOA MAILED - SOU REQUIRED FROM APPLICANT— Code :NOAM - Type: O
- 2009-10-27PHOFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED— Code :NPUB - Type: E
- 2009-10-27PHPUBLISHED FOR OPPOSITION— Code :PUBO - Type: A
- 2009-09-21PHLAW OFFICE PUBLICATION REVIEW COMPLETED— Code :PREV - Type: O
- 2009-09-21PHASSIGNED TO LIE— Code :ALIE - Type: A
- 2009-09-10PHAPPROVED FOR PUB - PRINCIPAL REGISTER— Code :CNSA - Type: P
- 2009-09-09PHASSIGNED TO EXAMINER— Code :DOCK - Type: D
- 2009-06-16PHNOTICE OF DESIGN SEARCH CODE MAILED— Code :MDSC - Type: O
- 2009-06-15PHNEW APPLICATION OFFICE SUPPLIED DATA ENTERED— Code :NWOS - Type: I
- 2009-06-15PHNEW APPLICATION ENTERED— Code :NWAP - Type: I